• Admin Slide overview

  • Admin video/timecodes overview


Quoting the Press Release from Publicis Worldwide‘s website:

At AXA, this engagement to protect people is a calling (…)
The campaign features AXA employees and partners (…)

They will be portrayed in 3 TV spots that feature their daily commitment, but also on the www.axa.borntoprotect.com platform with documentaries telling more about more about their real life commitments (…)

The campaign has been launched in July in France, Germany, Belgium and Spain (…)

So, what did we do here?

  • We teamed up with Publicis / Marcel taskforce to produce 2 international versions of the website in less than 6 months
  • We accompanied Publicis / Modem after the launch to improve the website
  • We slice’n’coded neat PSDs designed by Ultranoir
  • We optimized the code for responsive design using media queries and jQuery
  • We produced a custom, multilingual, flexible back-end using the CakePHP framework
  • We tweaked the YouTube API, resulting in a timecode-commented video player
  • We worked overnight at the agency, and had a lot of fun with the project managers after all, showing our kind of real-life commitment for AXA
AGENCY: Publicis Group / Marcel